Radio Heard Here: 2009 in Review
2009: A Year in Review
In 2009, Radio Heard Here continued to mobilize radio ambassadors to communicate radio’s relevance and vitality to the public at large. The campaign began the year with three key priorities in mind – revenue acceleration, driving technology news, and rallying consumer and industry support.
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Discover the Latest New Music Spots: Mayaeni
Mayaeni, Radio Heard Here’s latest “New Music” artist, has traveled far and wide, from Detroit to London, Sierra Leone to New York to Los Angeles, absorbing the many cultures she's experienced, bringing a depth to her music and lyrics that far belies her 24 years. The daughter of a West African mother and a Jewish father — who played guitar with Sylvester, Carl Carlton and Jimmy Ruffin — Mayaeni has had no shortage of influences to draw on. As with the other interviews in the New Music Series, Mayaeni’s spot will be available in 30-second and 60-second versions, and will be fed to 900 AM/FM and HD radio stations across the country. This collection of interviews shines a light on the influence of radio as a critical medium for music discovery and community. More than 235 million listeners tune into radio every week and 42 million people listen to online radio.
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HD Radio Technology at the 2010 International CES
Once again
the International Consumer Electronics Show (January 7-10, 2010,
Las Vegas, Nev., www.cesweb.org)
rang in the new year with the latest and greatest in consumer
gadgets and technology. iBiquity Digital Corporation, developers
of HD Radio in-band/on-channel (IBOC) digital radio, and their
receiver manufacturing partners took this opportunity to make
some exciting announcements and show some of the latest HD Radio
developments.
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Radio’s Vital Role in Times of Emergency
NAB’s Radio Heard Here initiative and the American Red Cross are embarking upon a campaign to educate listeners about the importance of radio during an emergency power outage. According to a recent survey by Ipsos conducted for Radio Heard Here, seven in 10 Americans own a battery-powered or crank radio, and while nearly half of those (47 percent) say that they would turn to radio for emergency information during times of disaster when no power is available, many are not aware that it could be the only way to get information during a disaster when the power goes out.
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Radio’s Pop Culture Comeback
It might’ve been 1985 when LL Cool J told the world “I Can’t Live Without My Radio,” but nearly 25 years later we still can’t get enough of it. Just take a look at the past month: radio is everywhere – in print, on TV and on the big screen.
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New Insider's Guide Available
There is an updated 2009 version of the Insider's Guide now available. First unveiled in 2008, the Insider's Guide is a booklet that provides concise and compelling facts about radio that demonstrate its progress, vitality and value. This updated version includes the latest research to help you communicate the value of radio to clients and listeners. Click here to download an electronic version or contact us at support@radioheardhere.com if you would like some printed copies. Click here to download the Powerpoint.
Promote Radio Heard Here on Your Website
We need your help promoting radio and the Radio Heard Here campaign. If you haven't already done so, please put a Radio Heard Here logo or banner ad on your website with a link to the Radio Heard Here website (www.radioheardhere.com). You can easily download logos in a single zip file by clicking here. You can download banner ads in a single zip file by clicking here.
